Helping my fellow elder millennial dads dress better. Simple, foundational clothing. A cohesive and lean wardrobe. Easy, approachable outfits. Smart, sharp style with the flexibility to “make it fashion”. Less effort getting dressed.

Tactics to grow your Shopify store with Facebook Ads, Google Ads, and SEO so you build a profitable ecommerce brand you're proud of.

ProjectSpex exists to change the way people think about eyewear. For too long, glasses have been treated as nothing more than a medical device or a mass-produced commodity. Through brand deep-dives, limited-edition features, and collector-friendly content, ProjectSpex exists to build a culture around independent eyewear and help people discover glasses worth caring about.

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I'm a personal stylist who loves to talk about fashion & beauty and travel. Subscribe to my newsletter.